Search Engine Optimization

Search Engine Optimization or SEO is the process of using various on-page and off-page design strategies to improve your ranking in the Search Engines' results pages. The aim for any business is, of course, to get to the first page of the search results and as high up in position as possible. The reason for doing so is obvious - the higher your rank, the greater the chance of the link to your website being clicked by the searcher thus increasing the traffic to your website. Another reason is the fact that 84% of people who search on Search Engines never make it beyond page two of the search results.

While PPC is paid search, SEO is organic search, or search that is not based on any payment to the Search Engines. PPC ads are called Sponsored Links and appear on the top and right of Google's search pages. Organic search results appear on the left and are ranked based on Google's algorithm which includes factors web content, keywords used by the searcher as well as relevancy of your website to the search term, amongst others.

SEO Past And Present

In the past, SEO consists merely putting the right keywords in your title and meta tags and even today, many still believe that this is all they need to do and continue using this practice alone.

However, today the Search Engines' algorithm is constantly changing and many other factors come into play in their search ranking.Both internal as well as external elements of the website will affect its ranking in the Search Engine's Results Pages (SERP). It is estimated that there are several hundred criteria that a Search Engine take into consideration in ranking a site.

Good Search Engine Optimization may be difficult to achieve and may take time and effort.

If you plan to engage the services of a SEO consultant, do ensure that get someone who is certified in Advanced Search Engine Marketing Skills such as that awarded by the Search Engine Academy.

To contact an Advanced Search Engine Marketing Professional, do email us.